TitleInvestment and Export Promotion - Automotive Components Industry
Type of projectSustainable Economic Development
ClientAutomotive Cluster of Macedonia (ACM)
Origin of fundingDeutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Eschborn, Germany
Duration08/2010 - 12/2012

The overall objective of this project was to improve the international competitiveness of Macedonian SMEs in the automotive component sector.

The project had two components:

1. Organisational development of the Automotive Cluster of Macedonia (ACM)

  • Development of a cluster strategy / action plan;
  • Enabling the cluster management to ensure sustainable financing, coaching of members, acquisition of new members and performance improvement.

2. Development and provision of demand-oriented services for the ACM members

  • Provision of demand-oriented services for export promotion;
  • Awareness raising and dissemination of information;
  • Technology transfer / cooperation;
  • Development and implementation of location marketing;
  • Lobbying;
  • Development and use of other international cooperation networks.

The project also developed two manuals: “Marketing Plan for the automotive sector” and a “Export Promotion Handbook”. Both handbooks can be downloaded here.